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Superconnector: Stop Networking and Start Building Business Relationships that Matter Hardcover – February 27, 2018

by Scott Gerber (Author), Ryan Paugh (Author)
4.2 4.2 out of 5 stars 146 ratings
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Abandon the networking-for-networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections.

STOP NETWORKING. Seriously, stop doing it. Now. It is time to ditch the old networking-for networking's-sake mentality in favor of a more powerful and effective approach to creating and enhancing connections. In Superconnector, Scott Gerber and Ryan Paugh reveal a new category of professionals born out of the social media era: highly valuable community-builders who make things happen through their keen understanding and utilization of social capital. Superconnectors understand the power of relationship-building, problem-solve by connecting the dots at high levels, and purposefully cause different worlds and communities to interact with the intention of creating mutual value.

How can you become a Superconnector? Gerber and Paugh share instructive anecdotes from a who's who roster of high achievers, revealing how to systematically manage a professional community and maximize its value. Of utmost importance is practicing Habitual Generosity, acting on the knowledge that your greatest returns come when you least expect them, and that by putting others' needs first the good karma will flow back to you tenfold. Gerber and Paugh also explore winning strategies such as The Art of Selectivity, a well-honed ability to define which relationships matter most for you and decide how you will maintain them over time. Full of helpful advice on how to communicate with anyone about anything, Google-proof your reputation, and much more, Superconnector is a must-read for those seeking personal and business success.
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  1. Print length
    288 pages
  2. Language
    English
  3. Publisher
    Da Capo Lifelong Books
  4. Publication date
    February 27, 2018
  5. Dimensions
    5.6 x 1.2 x 8.3 inches
  6. ISBN-10
    0738219967
  7. ISBN-13
    978-0738219967
  8. See all details
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Editorial Reviews

Review

"If you want to learn firsthand how captains of industry and power brokers build and nurture meaningful relationships, look no further than this book. I've worked with the authors for years and whether you're just starting out as an entrepreneur or in the twilight of your executive career, Scott and Ryan will teach you how to develop top tier social capital."―Mike Perlis, CEO, Forbes Media

"You can't build a successful business without building successful relationships. The authors behind this book are the real deal. They will teach you how to systematically and authentically build a meaningful community around you."―Barbara Corcoran, Shark on ABC's Shark Tank

Achieving greatness starts with knowing that people will always be your most important asset. Whether you're trying to be the next startup sensation, lifestyle entrepreneur, or industry leader, this book will teach you the unconventional rules for cultivating relationships with the right people to achieve your goals. Hint: It's more about giving back, and being in service over getting anything in return. Scott and Ryan are masters at this."―Lewis Howes, New York Times bestselling author of The School of Greatness

"Real wealth is measured by the community of good people you surround yourself with, who can work together and win together for a lifetime. That type of wealth is immeasurable, and Superconnector provides the tools to get you there."―John Paul DeJoria, Cofounder, John Paul Mitchell Systems and Patrón Spirits Co.

"Finally, business networking has been redefined for the social networking age. This book is a must-read for those who want to make a difference in today's world."―Laura Lorber, Executive Editor, Inc.com

"A book to help you improve your business networking and build real relationships."―Forbes

"A business book everyone will be reading in 2018."―Business Insider

"A top business book to get ahead in 2018."

―Entrepreneur

About the Author

Scott Gerber is the cofounder and CEO of Community.co, an organization that builds and manages professional membership communities for global brands. He is the founder of Young Entrepreneur Council (YEC), an invitation-only organization comprised of the world's most successful young entrepreneurs, and Forbes Councils, a collective of invitation-only organizations for world class executives. He is also a Special Advisor to Forbes Media. Scott is a sought-after public speaker, internationally syndicated business columnist, television commentator, and author of the book Never Get a "Real" Job.

Ryan Paugh is the cofounder and COO of Community.co. He first cofounded Brazen Technologies, which in its early years was recognized by Mashable as one of the top social networks for Gen Y. Ryan then went on to cofound Young Entrepreneur Council (YEC) in 2010. http://ryanpaugh.com/. @ryanpaugh

Product details

  • Publisher ‏ : ‎ Da Capo Lifelong Books (February 27, 2018)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 288 pages
  • ISBN-10 ‏ : ‎ 0738219967
  • ISBN-13 ‏ : ‎ 978-0738219967
  • Item Weight ‏ : ‎ 2.31 pounds
  • Dimensions ‏ : ‎ 5.6 x 1.2 x 8.3 inches
  • Customer Reviews:
    4.2 4.2 out of 5 stars 146 ratings

About the authors

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  1. Scott Gerber

    Scott Gerber

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    Scott Gerber is Chief Executive of Community.co, an organization that builds and manages professional communities for media companies and global brands. He is the founder of YEC, an invitation-only organization comprised of the world’s most successful young entrepreneurs, and Forbes Councils, a collective of invitation-only organizations for world-class executives.

    Scott has been featured in the New York Times, Wall Street Journal, Washington Post, Bloomberg, Fortune, TIME, CNN, MSNBC, CNBC, Reuters, Mashable, BBC, NPR, Forbes, The Daily Beast, CBS News, US News & World Report, Fox News, Inc. and Entrepreneur, and has been honored by NASDAQ and the White House.

    Follow him on Twitter at @scottgerber.

    See more on the author's page
  2. Ryan Paugh

    Ryan Paugh

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    Full content visible, double tap to read brief content.

    Ryan Paugh has been at the forefront of building highly curated, technology-enabled communities for ambitious professionals. He first co-founded Brazen Careerist, a career-management site for high-achieving young professionals and ambitious college students, where he led the company’s community development efforts. Brazen Careerist was recognized as one of the top social networks for Gen Y entrepreneurs by Mashable.

    Ryan then went on to co-found Young Entrepreneur Council (YEC) in 2010 with Scott Gerber, an invite-only organization for top entrepreneurs 40 and under that Entrepreneur noted “has quickly become one of the most elite organizations of its kind.” He saw YEC as a unique opportunity to apply the expertise he developed at Brazen Careerist to help fellow entrepreneurs access the resources, technology and most important, people they need to succeed. YEC’s members now generate billions of dollars in revenue and have created tens of thousands of jobs.

    Today, Ryan and his team are building on their vision of the future of professional organizations with Community.co, a company poised to launch dozens of vetted communities engineered to help ambitious professionals grow their network and expand business opportunities. It’s a mission Ryan identifies with; after graduating from Penn State University and launching his own entrepreneurial career, he knows firsthand the value of a trusted community.

    Called “a cult legend in the online-community building world” by Mashable, Ryan is now focused on creating a strong membership experience and positive business outcomes for thousands of successful executives, thought leaders, business owners and entrepreneurs across the country.

    See more on the author's page
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Customer reviews

4.2 out of 5 stars
4.2 out of 5
146 global ratings

Top reviews from the United States

Robin
5.0 out of 5 stars This book has very good ideas that can be incorporated into the corporate world ...
Reviewed in the United States on March 21, 2018
Verified Purchase
This post is by Larry Wetzel and I read the book. There are many valuable lessons to be learned from this book and not just for those attempting to provide guidance to business owners and entrepreneurs. I have been in the corporate world with positions from Account Executive to Vice President of Sales and have read many books on sales and sales management and have gone to sales/sales management training sessions over a 40+ year career.
This book has very good ideas that can be incorporated into the corporate world as well as for business owners and entrepreneurs related to building and maintaining relationships, and networking. It speaks to the best ways to secure business contacts, and build relationships at all levels in the corporate world, that can be used to make B2B sales people very successful.
I am recommending this as reading to a sales/sales management consultant friend as the learning he gets from it could be used in his training programs.
7 people found this helpful
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sdmcxian
5.0 out of 5 stars No longer will networking be my uncomfortable mingle format it's all about how I can get a better understanding of how to assist others thereby acheiving something ...
Reviewed in the United States on April 17, 2018
Verified Purchase
I read this book right before attending SXSW events...and let me tell you how benefiticial it was to me. It helped me to think differently on how I interacted with each person I met. No longer will networking be my uncomfortable mingle format it's all about how I can get a better understanding of how to assist others thereby acheiving something better for myself. I am a sports fan and athlete and without the assist a basket may never be scored, with the line a running back and QB may never acheive a TD and without connecting others to those you know that may assist them, then you may never reap the benefits and power of being a SupeConnector!
4 people found this helpful
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Robert C
5.0 out of 5 stars This book doesn't pretend to be a one-size-fits all approach to the "networking" problem.
Reviewed in the United States on March 5, 2018
Verified Purchase
Scott & Ryan are honest and straight forward in providing advice and tips from those who have already "won" at relationship building - a sound foundation of ideas, from which you can pick and choose what will work for you.

Superconnector is full of gems like the generally sound life advice of being habitually generous to those around you, to the slightly counterintuitive ideas that the best Superconnectors are introverts (there's hope for me yet!) and that they are more protective of their time and relationships than one might assume.

After reading this book, I'm excited to go down the path of bringing more meaningful business relationships into my life.
7 people found this helpful
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Julio Rivera
5.0 out of 5 stars A must-read for introverted entrepreneurs
Reviewed in the United States on February 27, 2018
Verified Purchase
Reaching out to other and asking for help does not come natural to me. I get anxiety and let my insecurities get the best of me when I approach people. I’m starting a business and I know whats foundational is the people that I surround myself. This book has been transformative for me. Each chapter has a fine balance of inspiring me to get out there and build my community while being practical and overing takeaways to do that day. I’m feeling a lot more confident about reaching out to potential mentors and advisors. This book will be certainly apart of yearly re-reads.
12 people found this helpful
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Michael Roderick
5.0 out of 5 stars Real Advice Instead Of Fluff
Reviewed in the United States on November 10, 2018
Verified Purchase
The topic of connecting is often oversimplified and it’s rare anyone gets in the weeds. Scott and Ryan do a fantastic job of pulling together some of the best ideas from real Super connectors and presenting a fresh and informed set of frameworks. If you want practical advice and material that can help your career, look no further than this book.
3 people found this helpful
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book lover
1.0 out of 5 stars Simplistic and a bit chauvinist
Reviewed in the United States on June 2, 2018
Verified Purchase
Blech. I bought this book hoping that I could use it to help my staff form compelling connections that will support them through their careers (they are mostly millenials, I'm Gen X). The authors' message is simplistic--know yourself and go into relationships seeking to help others rather than just yourself. I would hope that this would be pretty obvious. But what really turned me off is the bro-ish attitude that permeates the book. In chapter 5 there's a lengthy discussion of the guy who buys gifts for "executives he wanted to meet--and their wives." The implication that there are no female CEOs whose husbands (or same-sex partners, etc.) are worth wooing is repugnant. I skimmed the rest of the book but found nothing compelling in the subsequent chapters.

Don't waste your money on this. If you want to know more about EQ or self-awareness, there are lots of good articles and books out there. And if you aren't already committed to acting altruistically, I'm not sure that any book is going to convince you to do so.
12 people found this helpful
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nicholas
5.0 out of 5 stars Great read for networking
Reviewed in the United States on June 28, 2019
Verified Purchase
I am usually a reserved chap but this book gives a lot of pointers in the direction to bring and gain value in connections. I highly recommend this read if you need to know how to have impact in your networks
One person found this helpful
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Josh
2.0 out of 5 stars This book makes me mad
Reviewed in the United States on October 26, 2020
Verified Purchase
This book has actually upset me, it is so disorganized. SOOO MUCH fluff. And pretty
much of all the advise is conceptual and limited without practical tips, or real world examples.
And the sparse real world examples provided are provided from the POV of an already well connected CEO type.
Pisses me off.
5 people found this helpful
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Top reviews from other countries

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Markus Hennewald
5.0 out of 5 stars Aha Momente
Reviewed in Germany on February 13, 2020
Verified Purchase
Das Buch bricht Elemente von Beziehungen bzw. Situationen innerhalb Beziehungen runter auf nützliche und leicht anwendbare Tipps für den Alltag.
Einige Aha Momente, die mir eigene Fehler im Umgang mit meinen Mitmenschen vor Augen geführt haben, waren bei mir die Folge
One person found this helpful
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The Salary Coach
3.0 out of 5 stars 6/10: Some useful tips for networking but of limited value to some people
Reviewed in the United Kingdom on May 14, 2018
Verified Purchase
This book is about how to become a superconnector, someone who understands that bringing the right people together can be hugely valuable and has the toolkit to achieve it.

The book is relatively short and structured into easily digestable chapters with some useful examples.

This book is particularly well suited to people who are just getting started in the professional world and may be of limited use to more experienced professionals. I’m a 35 year old investor and I didn’t find the book hugely valuable having already learned many of the books’ lessons the hard way. It’s also worth noting that to be a superconnector you have to have a reasonable ability with people and also like people in the first place, both of which I struggle with from time to time.

I would have found the book more useful if there had been more examples of how to ask more interesting and probing questions to really get to know people. More dialogue examples would also have been useful. It assumes a certain level of competence with people and if you don’t have this then you might struggle to execute some of the book’s strategies.

Here are the main points that I took away from the book:

• Real relationships trump having loads of superficial online connections
• Superconnectors must be self-aware enough to know their strengths and weaknesses
• It’s warmth – not competence – that more important when assessing another person
• Superconnectors put themselves in other people’s shoes by asking lots of questions. Dig a little deeper than others to differentiate yourself
• Superconnectors are selective about who they spend time with by reviewing the value of everyone they meet and choosing how to spend their time
• If you’re looking to get to know someone important then it might be an idea to connect with their inner circle first (e.g. top VIPs like politicians and other VIPs)
• Superconnectors don’t think in terms of “What can I get out of you?” but in terms of “What can I do for you?”
• Be habitual about your generosity and take a long-term view to relationships by not expecting immediate results or reciprocity
• Superconnectors talk with a purpose and have certain strategies to extract exactly what information they want
• Don’t ask ‘How can I help you?’, especially not too soon in a relationship
• Instead ask ‘what are you working on?’ and figure out how you might be able to help them
• Don’t make worthless introductions and make sure both parties opt in before making an introduction to avoid annoying people or wasting their time
• The best connectors form formalised communities from their informal networks
• If you do throw an event make sure to think about the preproduction, production and post production
• Use technology to stay on top of your network
• One idea is to keep a spreadsheet with all your useful connections and their interests, so you can search easily
• If you choose to create content then it’s probably best to try and be a thought leader rather than promoting yourself or your professional interests
• In every workplace the most successful people are givers. But you must be smart about what you’re giving and to who or you could become the least successful
• Be careful what you ask of other people and don’t be bothered if they don’t reply. Sometimes it’s not about us
• An essential part of building a real business is to hire people smarter than you that share your ethics and morals
• The best Superconnectors first invest in the relationships that really matter: family, friends, colleagues and neighbours
8 people found this helpful
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Tim
4.0 out of 5 stars A must buy book
Reviewed in the United Kingdom on June 6, 2020
Verified Purchase
I have been on the hunt for a really good book around how to build connections with people and building your own community. I recently bought a kindle and this book was my first purchase, the book is a real gem on provided step by step instructions on how to creating a community around you that not only benefits you but also your community.

I could not put the book down and read it within a couple of days, I have already started using some of the tips and techniques in the book and it is working wonders. Building my own community at the moment which is a bit of a slog but it'll be worth it 100%.. if anyone is looking for a book to buy around building connections and not just networking then this is a good place to start.
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Mindea
3.0 out of 5 stars Ok
Reviewed in the United Kingdom on April 22, 2019
Verified Purchase
A bit scattered and jumbled start, lots of ideas dropped but not fully developed. Some insights shared simply as colloquial quotes without further expansion on the idea. Lots of name dropping and references to other people's books. There are some gems and useful ideas, but it doesn't read like a finished product.
2 people found this helpful
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Daniel
3.0 out of 5 stars Not enough science
Reviewed in the United Kingdom on January 11, 2020
Verified Purchase
Too much anecdotal evidence not enough science.
2 people found this helpful
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